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• Use Case — Product-Led Growth

About Product-Led Growth​

Product-Led Growth (PLG) is a development methodology that directly aligns product improvements with customer needs.

At SwitchBase, we embrace PLG by assiduously recording every incoming idea and suggestion in our PLG Records — building an actionable list of product enhancements guided by our PLG Dashboard.

This is how every idea is captured, curated, and acted on:

  1. As with any Record, we start by clicking the +Orange Create Record icon

PLG Record

  1. We then pick the PLG form →
    • Notice that a few team members have created Shortcuts to speed up entry
    • Bug Reports and Feature Requests also have Shortcuts.
      • Bugs are always prioritized and receive swifter action with the help of Link Records.
    • Otherwise Create Blank is selected

Pick

  1. Then, we simply fill in the PLG Form or Shortcut→
    • Easy to understand subject lines are encouraged
    • Detailed, clear descriptions are essential
    • Images are often added so engineers can visualize the bug, feature request, or consistency issue
    • A priority can also be set

record

  1. A Record's Status is also changed as updates are made

Update

about Link records
  • The Link Records Field is used to feed the suggestions into the Engineering team's Snippets. Cool, right?!
  • AI in the Description Fields also helps clarify and summarize the PLG Records
  • Submissions and suggestions can also be filtered in many different ways in the PLG Dashboard

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