Landing Pages → Link, QR, NFC

Request Landing Pages

• Contact your SwitchBase Account Rep to switch on Landing Pages for your organization

All About Landing Pages

Landing Pages let you deliver public-facing Forms that you can share — via links, QR Codes, or NFC tags — in your venue, on your app, in social media, or on your website.

Landing Pages connect your guests and team members to Forms and information with no login required.

Edit your Landing Page in the SwitchBase Landing Page Builder.

• Copy your Landing Page URL directly from the Builder using the Copy icon — no need to navigate anywhere else

Landing Page Content may Change, but the URL Never Will

• Edit both your Form and Header page freely
  • Update text, formatting, images, and color schemes anytime
• Your Landing Page URL never changes, no worries
  • Changes go live instantly without breaking your link

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Create a Landing Page & Link

Landed pages have three parts :

• A. Landing Page URL
• B. Header Content
• C. Shortcut Form

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A. Landing Page URL

To create a Landing Page with its dedicated URL:

1. Click Landing Pages

2. In the Create Landing Page screen, enter:

   • A. Name → ex. Report a Spill - Drink & Food
   • B. Link ID → ex. spill (all lowercase)
   • C. Service Account → Recommended: 'Create a new service account for this link'
   • D. Pick Create

   

B. Header Content

3. Design your Landing Page Content

   • A. Choose your Background Color
     • Use the visual Color Picker or enter a precise Hex code (ex. #29807A)
   • B. Design a Header → Design the message with your look and feel & even a logo
   • C. Visualize with Live Preview → ex. Web, Tablet, Phone
   • D. Choose a Shortcut → ex. Issue - Report a Spill
   • E. Save Changes

   

C. Shortcut Form

To pick your Shortcut from a list:

4. Navigate the menu to your Shortcut → ex. Issue - Report a Wet Spill

What's a Shortcut?

Before you begin, create a Shortcut Form for your Landing Page link.

A Shortcut is an abbreviated version of a longer Form that isolates just the questions you want your guests (or staff) to see. A Record is created each time a Landing Page Shortcut is completed. All associated Dashboards are instantly updated and relevant teams can be notified.

Here's an example of a Wheelchair Request Shortcut that will work well for a Landing Pages link. Notice that:

• Irrelevant Fields have been removed from view

• Three of the fields have pre-filled answers

• Click to learn all about creating and editing Shortcuts.

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Use Case

This Landing Page sample provides three specialized Shortcut Forms to support fans in an 80,000-seat stadium with a single QR code. The link also connects patrons to important stadium information. All submissions are captured as Records and are managed in real-time by the venue’s Guest Services team.

In this case, a single mobile display consolidated 12 separate QR codes. (A separate venue consolidated 18 QR codes into three with SwitchBase.) Here's what this stadium delivers with a single link:

• A. Nine Links to general stadium information
• B. Three Links to vital Shortcut Forms:
  • Report a Lost Item
  • Request Wheelchair Assistance
  • Guest Comments

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Test your Landing Page Links & QR Codes

Go ahead. Give your URL a spin!

Before deploying QR codes or message-based Public Link to your venue, verify the Authentication level:

1. Copy the Link → from the Shortcut Form's card, or the Public Link page

2. Use Incognito Mode → by opening a private browser tab on your mobile device to simulate a new user
3. Confirm Result →
   • ex. None → The form should load immediately
   • ex. User Account → You should be redirected to the SwitchBase login screen
4. Create QR Code → to post in your venue

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Generate a QR Code

Use the SwitchBase QR Code Generator to convert your Landing Page URL into a printable QR code.

1. Open your Landing Pages

2. Select Edit for the Landing Page that needs a QR code

3. Select Download QR Code from the ellipsis (...) menu

4. Open the QR code file from your Downloads folder

5. Use it anywhere you like!

Try a QR Code

• Try this code to see our sample Wheelchair Request Landing Page!

  

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TL;DR → The Nitty-Gritty Details

With luck, you won't need to know these details → but if you are curious . . .

Landing Page URLs provide access to Shortcut versions of Forms. These versatile URLs (ex. https://connect.switchbase.com/p/t-events/wheelchair ) can be distributed through multiple channels — via Text message, QR code, NFC tag, Web page, Email, Chat, Social Media embeds, and more.

SwitchBase Links are customized URLs → structured as follows:

• Full Link → https://connect.switchbase.com/p/t-events/wheelchair

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Other Things to know about

• Identify the Short Code for your Organization → ex. /t-events for Thunderhawk Events
• Create a Service Account → to act as the anonymous "User" of your Public Link
• Add the Service Account to its Group → where the necessary Form/Shortcut permissions are provided
• Create a QR Code and/or share the Link's URL

• A. Enter an easily recognizable Public Link Name → ex. Wheelchair Request
• B. Type in your Link ID → ex. wheelchair
  • b. Make sure you see your organizations Short Code preceding the Link ID → ex. t-events
• C. Pick your Service Account from the list → ex. 'Wheelchair Request Link'
  • c. If you don't see your Service Account in the drop-down list, you'll need to create it
• D. Select Authentication Mode → to determine if the link is open to the public ("None") or restricted to internal staff ("User Account").
• E.
• F. Design your Header → ex. 'Need a Wheelchair? Fill in this form to make your request'
• G. Click + Add Template to Add a Shortcut Form → ex. Issue - Wheelchair Request

B. Enter a Descriptive Link ID

Link IDs are customizable extensions or lowercase 'slugs' tacked on to SwitchBase URLs. They immediately follow the Short Code as in /t-events+/wheelchair. For example:

• /wheelchair → for a Wheelchair Request Shortcut
  • https://connect.switchbase.com/p/t-events/wheelchair
• /issue or /report or /rpt → for the Report an Issue Shortcut
  • https://connect.switchbase.com/p/t-events/issue
• /guest-services or /guest-serv → for a Guest Services Shortcut
  • https://connect.switchbase.com/p/t-events/guest-serv

Best Practices for Link IDs

• Match your Form Name: Keep your Link ID identical or similar to your Shortcut's name for easy tracking → ex. /report-lost-item
• Keep it Short: Shorter Link IDs create simpler QR codes that are easier for mobile devices to scan → ex. /wheelchair
• One Word will do:→ ex. /spill
• Use Hyphens: For better readability, use hyphens to separate words → ex. /guest-comments
• Lowercase only: To ensure your links always work, use lowercase letters for your Link IDs → ex. NOT /Guest-Comments

— Look up (or Create) a Short Code

The Short Code is a critical component of every Public Link. It serves as the unique identifier that connects an anonymous URL for your organization’s specific Shortcut Forms.

The URL Structure

In the example below, /t-events is the Short Code:

https://connect.switchbase.com/p/t-events/wheelchair

Where to Find or Create your Short Code

Short Codes are managed within the Organization section of the Admin menu. Navigate there to look up your existing code or to create a new one for your venue. (See our Organization article for more info.)

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What is a Service Account?

Public Links utilize Service Accounts to control Resource access and permissions while preserving anonymity.

Select your Service Account from the list:

— Create a Service Account

Then, you'll need to create one. Contact your SwitchBase Account Rep for help.

To create a Service Account:

1. Click Users from the Admin menu

2. Select + Create Service Account

3. Fill out the Form:

   • A. Enter an easily recognizable User Name → ex. public-link
     • Don't use caps or numbers or special characters other than a hyphen -
   • B. Type in your Display Name → ex. Wheelchair Public Link
   • C. Leave the Role blank

Add your Service Account to the Group

Needed ?

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D. Authentication Mode

The Authentication Mode determines how users verify their identity before they can access a Public Link and its associated Shortcut Form.

• For Guest communications pick None
• For Staff communications, pick User Account

— d. Authentication Selection

Use the following guide to determine the appropriate security level for your Public Link.

Access Type	Best For...	User Experience	Common Use Cases
None (Public)	Fans & Patrons	Instant access; scan and go.	Lost & Found, Wheelchair Requests, Guest Feedback.
User Account	Internal Staff	Secure login via SwitchBase required.	Incident Reporting, Inventory Tracking, Maintenance Requests.

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Background Color → Match Your Brand

Use the Color Picker to select a background color that aligns with your venue's branding.

• For a Quick Selection: Click the color square to open the visual picker and choose a shade manually.

• For a Precise Match: Enter your specific Hexadecimal code (e.g., #29807A) for exact brand consistency.

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Quick Color Reference

Theme	Hex Code	Visual Example
Warning Red	#E63946	High-priority alerts or emergency requests
Field Green	#2D6A4F	Sustainability or turf-side info
Safety Yellow	#FFB703	Wayfinding, security, or "Caution"
Classic Navy	#1D3557	Professional/Administrative forms
Forest Green-Blue	#29807A	SwitchBase branded background color

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F. Header → Write and Format your Message

Use the simple text editor to craft your message to your audience. Use every element, including Headings, spacers, and URLs to inform. For example, this Header . . .

. . . produced this result for a major venue. Links went out to venue maps and other Website-based information and details.

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Share Shortcuts with Service Accounts

To use a Shortcut, you must Share it with your Service Account, just as you would with any other active User.

— Start Sharing

To share with a Service Account:

1. Click either the Private Share button or the Form's active Share button

   

2. Click Add users or groups, scroll down, and find your Service Account in the list → ex. Wheelchair Request Link

   

— Set the Custom Access Permissions

Custom Permissions let you fine-tune the limited access a Service Account needs. Remember, the Service Account is a proxy for all the anonymous users who will click the link!

1. Click the Permissions or 'Access level' chevron

2. Scroll down → and select Custom

   

3. Check Create only → and uncheck every other option

   

4. Click Save Changes

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